A Strategic Solution: EABL’s Success with Dynamics Navision Integration


East African Breweries Limited (EABL) is East Africa’s leading branded alcohol beverage business. They offer a wide range of beer, spirits, and adult non-alcoholic drinks. As a total adult beverage (TAB) company, EABL aims to deliver the highest quality brands to East African consumers. Also, in the process, they aim to create long-term value for investors. To achieve operational efficiency and enhance its distribution processes, EABL partnered with Software Dynamics for the implementation of Dynamics Navision 2018. This implementation also included a seamless integration with their Distributor Management System (DMS).

The Challenge

EABL faced the challenge of streamlining its distribution processes to ensure effective management of sales and inventory. The existing DMS needed to be integrated with a robust enterprise resource planning (ERP) solution. The ERP was to provide real-time visibility into sales data, improve inventory management, and enhance overall operational efficiency. EABL required a vendor with expertise in both Dynamics Navision and DMS integration to address these challenges effectively.

The Solution

EABL selected Software Dynamics as their trusted partner for implementing Dynamics Navision 2018 and integrating it with their DMS. EABL leveraged a comprehensive ERP system, maintaining seamless data flow between distributors’ DMS and the central platform. The integration enabled automated order management, inventory tracking, and sales reporting for accurate, real-time visibility in the distribution network.

Implementation Process

The implementation process commenced with a thorough analysis of EABL’s existing distribution processes and requirements. Software Dynamics worked closely with EABL’s IT and operations teams to understand their specific needs and customize the Dynamics Navision solution accordingly. The project team at Software Dynamics ensured a seamless integration between the DMS and Dynamics Navision, allowing for bi-directional data flow, synchronization of sales orders, inventory updates, and real-time reporting.

Key Benefits

  1. Enhanced Sales and Inventory Management: The integration of DMS with Dynamics Navision provided EABL with comprehensive sales and inventory management capabilities. Distributors could efficiently process orders, track inventory levels, and generate real-time reports, leading to improved sales forecasting and inventory optimization.
  2. Improved Operational Efficiency: By automating manual processes, EABL experienced increased operational efficiency across its distribution network. Sales agents could access real-time product information, pricing, and availability, enabling them to make informed decisions and serve customers more effectively.
  3. Real-Time Data Visibility: The seamless integration ensured that EABL had access to real-time data on sales, inventory, and customer information. This empowered management with valuable insights for informed decision-making, allowing them to identify trends, optimize resources, and respond quickly to market demands.
  4. Scalability and Flexibility: Dynamics Navision’s scalability and flexibility allowed EABL to expand the solution across its network of distributors. As EABL continues to grow, the integrated system can accommodate increased transaction volumes, additional distributors, and evolving business needs.


Through the successful implementation of Dynamics Navision 2018 and seamless integration with the DMS, EABL significantly improved its distribution processes, leading to enhanced sales and inventory management, increased operational efficiency, and real-time data visibility. Software Dynamics’ expertise and experience in both Dynamics Navision and DMS integration played a pivotal role in delivering a tailored solution that met EABL’s specific requirements. As EABL continues to leverage the power of this integrated system, it remains at the forefront of delivering exceptional brands to East African consumers while driving long-term value for its investors.